/* ============================================================
   MOMEDHAT.COM · "REDLINE"
   A site that is its own spec sheet.
   Custom CSS. No frameworks, no builders, no build step.
   ============================================================ */

/* ---------- font ---------- */
@font-face {
  font-family: "Space Grotesk";
  font-style: normal;
  font-weight: 300 700;
  font-display: swap;
  src: url("../assets/fonts/space-grotesk-var.woff2") format("woff2");
}

/* ---------- tokens ---------- */
:root {
  --paper: #faf8f4;
  --ink: #0e0d0c;
  --ink-70: rgba(14, 13, 12, 0.7);
  --ink-45: rgba(14, 13, 12, 0.45);
  --hairline: rgba(14, 13, 12, 0.16);
  --hairline-inv: rgba(250, 248, 244, 0.22);
  --red: #e8380d;        /* display / graphic red */
  --red-deep: #c22f0b;   /* small text on paper, AA */
  --sans: "Space Grotesk", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --mono: ui-monospace, "SF Mono", SFMono-Regular, Menlo, Consolas, "Liberation Mono", monospace;
  --gutter: clamp(1.25rem, 4vw, 4rem);
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --header-h: 3.75rem;
  --baseline: 2rem;
}

/* ---------- reset ---------- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 1rem); -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--sans);
  font-size: 1.0625rem;
  line-height: 1.6;
  background: var(--paper);
  color: var(--ink);
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
ul[role="list"], ol[role="list"] { list-style: none; }

::selection { background: var(--red); color: var(--paper); }

:focus-visible {
  outline: 2px solid var(--red);
  outline-offset: 3px;
  border-radius: 1px;
}

/* ---------- cross-document view transitions ---------- */
@view-transition { navigation: auto; }
@keyframes vt-in  { from { opacity: 0; transform: translateY(14px); } }
@keyframes vt-out { to   { opacity: 0; } }
::view-transition-old(root) { animation: vt-out 0.22s ease both; }
::view-transition-new(root) { animation: vt-in 0.38s var(--ease) both; }

/* ---------- utilities ---------- */
.container { padding-inline: var(--gutter); max-width: 100rem; margin-inline: auto; }

.skip-link {
  position: fixed; top: -100%; left: var(--gutter); z-index: 300;
  background: var(--ink); color: var(--paper);
  padding: 0.6em 1em; font-family: var(--mono); font-size: 0.75rem;
  text-transform: uppercase; letter-spacing: 0.08em; text-decoration: none;
  transition: top 0.2s;
}
.skip-link:focus { top: 0.5rem; }

/* mono spec label: the recurring editorial voice */
.tag {
  font-family: var(--mono);
  font-size: 0.6875rem;
  font-weight: 400;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-70);
}
.tag::before { content: "◆ "; color: var(--red); font-size: 0.55rem; vertical-align: 0.1em; }
.tag--bare::before { content: none; }
.sec--ink .tag { color: rgba(250, 248, 244, 0.75); }

/* display type */
.display {
  font-weight: 700;
  text-transform: uppercase;
  line-height: 0.92;
  letter-spacing: -0.03em;
  text-wrap: balance;
}
.display--xl { font-size: clamp(3.4rem, 13.5vw, 12.5rem); letter-spacing: -0.04em; }
.display--lg { font-size: clamp(2.6rem, 8vw, 7rem); }
.display--md { font-size: clamp(1.8rem, 4.6vw, 3.6rem); }
.display--sm { font-size: clamp(1.3rem, 2.6vw, 2rem); letter-spacing: -0.02em; }

.lede { font-size: clamp(1.1rem, 1.6vw, 1.4rem); line-height: 1.55; max-width: 58ch; }
.body-copy { max-width: 62.7ch; color: var(--ink-70); }
.sec--ink .body-copy { color: rgba(250, 248, 244, 0.78); }

.outline-text {
  color: transparent;
  -webkit-text-stroke: 1.5px currentColor;
}

/* ---------- sections ---------- */
.sec { padding-block: clamp(4rem, 10vh, 8.5rem); border-top: 1px solid var(--hairline); position: relative; }
.sec--ink { background: var(--ink); color: var(--paper); border-top-color: var(--ink); }
.sec--ink + .sec { border-top-color: transparent; }
.sec--flush { padding-block: 0; }

/* section head: number + rule + label */
.sec-head {
  display: flex; align-items: baseline; gap: 1rem;
  margin-bottom: clamp(2rem, 5vh, 4rem);
}
.sec-head .num {
  font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.14em;
  color: var(--red-deep);
}
.sec--ink .sec-head .num { color: var(--red); }
.sec-head .rule { flex: 1; height: 1px; background: var(--hairline); align-self: center; }
/* flush sections keep the header in its own container; the in-container margin is dead space there */
.sec--flush .sec-head { margin-bottom: 0; }
.sec--ink .sec-head .rule { background: var(--hairline-inv); }

/* ---------- header ---------- */
.site-header {
  position: fixed; inset: 0 0 auto 0; z-index: 200;
  height: var(--header-h);
  display: flex; align-items: center; gap: 1.5rem;
  padding-inline: var(--gutter);
  background: color-mix(in srgb, var(--paper) 88%, transparent);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--hairline);
}
.brand {
  display: flex; align-items: center; gap: 0.65rem;
  text-decoration: none; font-weight: 700; letter-spacing: -0.02em;
  font-size: 1rem; white-space: nowrap;
}
.brand svg { width: 1.9rem; height: 1.9rem; }
.brand .est { font-family: var(--mono); font-weight: 400; font-size: 0.625rem; letter-spacing: 0.12em; color: var(--ink-70); }

.site-nav { display: flex; gap: 1.75rem; margin-left: auto; }
.site-nav a {
  font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.12em;
  text-transform: uppercase; text-decoration: none; position: relative;
  padding-block: 0.4em; color: var(--ink-70);
}
.site-nav a:hover { color: var(--ink); }
.site-nav a::after {
  content: ""; position: absolute; left: 0; bottom: 0; height: 2px; width: 100%;
  background: var(--red); transform: scaleX(0); transform-origin: left;
  transition: transform 0.3s var(--ease);
}
.site-nav a:hover::after, .site-nav a[aria-current="page"]::after { transform: scaleX(1); }
.site-nav a[aria-current="page"] { color: var(--ink); }

/* SPEC toggle: the signature switch */
.spec-toggle {
  font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.12em;
  text-transform: uppercase;
  border: 1px solid var(--hairline); padding: 0.45em 0.8em;
  display: none; align-items: center; gap: 0.5em;
  transition: border-color 0.2s, color 0.2s;
}
.js .spec-toggle { display: inline-flex; }
.spec-toggle .dot {
  width: 0.5em; height: 0.5em; border-radius: 50%;
  background: var(--ink-45); transition: background 0.2s, box-shadow 0.2s;
}
.spec-toggle:hover { border-color: var(--red); color: var(--red-deep); }
.spec-toggle[aria-pressed="true"] { border-color: var(--red); color: var(--red-deep); }
.spec-toggle[aria-pressed="true"] .dot { background: var(--red); box-shadow: 0 0 8px var(--red); }
.spec-toggle kbd { font: inherit; color: var(--ink-45); }

/* menu button (mobile) */
.menu-btn {
  display: none;
  font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.12em;
  text-transform: uppercase; padding: 0.45em 0.2em;
}
.menu-btn .close-lbl { display: none; }
.menu-open .menu-btn .open-lbl { display: none; }
.menu-open .menu-btn .close-lbl { display: inline; }

/* ---------- full-screen menu (mobile) ---------- */
.menu-overlay {
  position: fixed; inset: 0; z-index: 150;
  background: var(--ink); color: var(--paper);
  display: grid; align-content: center;
  padding: calc(var(--header-h) + 2rem) var(--gutter) 3rem;
  visibility: hidden; opacity: 0;
  transition: opacity 0.35s var(--ease), visibility 0s 0.35s;
}
.menu-open .menu-overlay { visibility: visible; opacity: 1; transition-delay: 0s; }
.menu-open .site-header { background: color-mix(in srgb, var(--ink) 88%, transparent); border-bottom-color: var(--hairline-inv); color: var(--paper); }
.menu-open .site-header .brand .est,
.menu-open .site-header .site-nav a,
.menu-open .site-header .spec-toggle { color: var(--paper); }
.menu-open .site-header .brand svg .bg { fill: var(--paper); }
.menu-open .site-header .brand svg .fg { fill: var(--ink); }
.menu-open body { overflow: hidden; }

.menu-overlay ol { list-style: none; counter-reset: m; }
.menu-overlay li { counter-increment: m; border-bottom: 1px solid var(--hairline-inv); }
.menu-overlay a {
  display: flex; align-items: baseline; gap: 1rem;
  padding: clamp(0.8rem, 3vh, 1.4rem) 0;
  text-decoration: none;
  font-weight: 700; text-transform: uppercase; letter-spacing: -0.02em;
  font-size: clamp(2rem, 9vw, 4.5rem); line-height: 1;
  transform: translateY(1.5rem); opacity: 0;
  transition: transform 0.5s var(--ease), opacity 0.5s var(--ease), color 0.2s;
}
.menu-open .menu-overlay a { transform: none; opacity: 1; transition-delay: calc(var(--i) * 70ms); }
.menu-overlay ol a::before {
  content: "0" counter(m);
  font-family: var(--mono); font-weight: 400;
  font-size: 0.75rem; letter-spacing: 0.14em; color: var(--red);
}
.menu-overlay a:hover, .menu-overlay a[aria-current="page"] { color: var(--red); }
.menu-overlay .menu-foot {
  margin-top: 2.5rem; display: flex; justify-content: space-between; gap: 1rem;
  font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.12em;
  text-transform: uppercase; color: rgba(250, 248, 244, 0.6);
}
.menu-overlay .menu-foot a { all: unset; cursor: pointer; text-decoration: underline; text-underline-offset: 3px; }
.menu-overlay .menu-foot a:hover { color: var(--red); }
.menu-foot .menu-spec { letter-spacing: inherit; text-transform: inherit; padding: 0; }
.menu-foot .menu-spec b {
  font-weight: 400; color: var(--red);
  text-decoration: underline; text-underline-offset: 3px;
}
.menu-foot .menu-spec:hover b, .menu-foot .menu-spec:focus-visible b { color: var(--paper); }

@media (max-width: 47.9rem) {
  .site-nav { display: none; }
  .js .spec-toggle { margin-left: auto; }
  .menu-btn { display: inline-block; }
  .spec-toggle kbd { display: none; }
}
@media (max-width: 23.875rem) { /* 382px: tidy the chrome on the narrowest phones */
  .brand .est { display: none; }        /* keeps MENU from cropping */
  .menu-foot > a[href^="mailto"] { display: none; } /* leaves room for the SPEC line */
}

/* ---------- hero ---------- */
.hero {
  min-height: 100svh;
  display: flex; flex-direction: column; justify-content: flex-end;
  padding-top: calc(var(--header-h) + 3rem);
  padding-bottom: clamp(2rem, 5vh, 4rem);
  position: relative;
}
.hero .tag { margin-bottom: 1.25rem; }
.hero .lede { margin-bottom: 1rem; }
.hero-title { position: relative; z-index: 1; }
.hero-title .kin { display: inline-block; font-variation-settings: "wght" var(--w, 700); transition: font-variation-settings 0.35s ease-out; will-change: font-variation-settings; }
.hero-sub {
  display: grid; gap: 1.5rem; margin-top: clamp(1.5rem, 4vh, 3rem);
  grid-template-columns: minmax(0, 1fr);
}
@media (min-width: 60rem) {
  .hero-sub { grid-template-columns: 1.2fr 1fr; align-items: end; }
}
.hero-scroll {
  position: absolute; right: var(--gutter); bottom: clamp(2rem, 5vh, 4rem);
  font-family: var(--mono); font-size: 0.625rem; letter-spacing: 0.2em;
  text-transform: uppercase; color: var(--ink-45);
  writing-mode: vertical-rl;
  display: none;
}
@media (min-width: 60rem) { .hero-scroll { display: block; } }

/* entry animation for hero letters */
@keyframes rise { from { transform: translateY(110%); opacity: 0; } to { transform: none; opacity: 1; } }
.js .hero-title .kin { animation: rise 0.9s var(--ease) both; animation-delay: calc(var(--d) * 35ms); }

/* idle weight wave for touch devices */
@media (hover: none) {
  @keyframes kinwave { 0%, 100% { font-variation-settings: "wght" 700; } 50% { font-variation-settings: "wght" 320; } }
  .hero-title .kin { animation: rise 0.9s var(--ease) both, kinwave 4s ease-in-out infinite; animation-delay: calc(var(--d) * 35ms), calc(0.9s + var(--d) * 90ms); }
}

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 0.75em;
  font-family: var(--mono); font-size: 0.75rem; font-weight: 400;
  letter-spacing: 0.14em; text-transform: uppercase; text-decoration: none;
  border: 1px solid currentColor;
  padding: 1em 1.6em;
  position: relative; overflow: hidden;
  transition: color 0.25s var(--ease), transform 0.2s var(--ease);
  background: transparent;
}
.btn::before {
  content: ""; position: absolute; inset: 0; background: var(--ink);
  transform: translateY(101%); transition: transform 0.3s var(--ease);
  z-index: -1;
}
.btn:hover::before, .btn:focus-visible::before { transform: none; }
.btn:hover, .btn:focus-visible { color: var(--paper); }
.btn .arr { transition: transform 0.3s var(--ease); }
.btn:hover .arr { transform: translateX(4px); }
.sec--ink .btn::before, .menu-overlay .btn::before { background: var(--red); }
.btn--solid { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.btn--solid::before { background: var(--red); }
.btn--solid:hover { border-color: var(--red); }

/* ---------- audience diptych ---------- */
.paths { display: grid; border-top: 1px solid var(--hairline); }
@media (min-width: 60rem) { .paths { grid-template-columns: 1fr 1fr; } }
.path {
  padding: clamp(2.5rem, 6vh, 5rem) var(--gutter);
  border-bottom: 1px solid var(--hairline);
  display: flex; flex-direction: column; gap: 1.5rem;
  position: relative;
  text-decoration: none;
  transition: background 0.35s var(--ease), color 0.35s var(--ease);
}
@media (min-width: 60rem) {
  .path + .path { border-left: 1px solid var(--hairline); }
}
.path:hover { background: var(--ink); color: var(--paper); }
.path:hover .tag { color: rgba(250, 248, 244, 0.75); }
.path:hover .body-copy { color: rgba(250, 248, 244, 0.78); }
.path h3 { max-width: 14ch; }
.path .body-copy { flex: 1; }
.path .idx {
  position: absolute; top: 1.2rem; right: var(--gutter);
  font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.14em;
  color: var(--red-deep);
}
.path:hover .idx { color: var(--red); }

/* ---------- marquee ---------- */
.marquee {
  background: var(--ink); color: var(--paper);
  padding-block: clamp(1.2rem, 3vh, 2rem);
  overflow: hidden; white-space: nowrap;
  border-block: 1px solid var(--ink);
}
.marquee-track {
  display: inline-flex; gap: 3rem; align-items: baseline;
  padding-right: 3rem;
}
.js .marquee-track { animation: scroll-x 28s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
@keyframes scroll-x { to { transform: translateX(-50%); } }
.marquee-track span {
  font-weight: 700; text-transform: uppercase; letter-spacing: -0.02em;
  font-size: clamp(1.6rem, 4vw, 3.2rem); line-height: 1;
}
.marquee-track span:nth-child(even) { color: transparent; -webkit-text-stroke: 1.5px var(--red); }
.marquee-track .sep { color: var(--red); font-size: 1rem; align-self: center; }
.marquee .cap {
  display: block; padding: 0 var(--gutter) 1rem;
  color: rgba(250, 248, 244, 0.6);
}

/* ---------- expertise accordion ---------- */
.xrows { border-top: 1px solid var(--hairline); }
.xrow { border-bottom: 1px solid var(--hairline); }
.xrow summary {
  list-style: none; cursor: pointer;
  display: grid; grid-template-columns: 3.5rem 1fr auto; align-items: center; gap: 1rem;
  padding: clamp(1.1rem, 3vh, 1.8rem) 0;
  transition: padding-left 0.3s var(--ease);
}
.xrow summary::-webkit-details-marker { display: none; }
.xrow summary:hover { padding-left: 0.75rem; }
.xrow summary .n { font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.14em; color: var(--red-deep); }
.xrow summary h3 { font-size: clamp(1.35rem, 3.4vw, 2.6rem); font-weight: 700; text-transform: uppercase; letter-spacing: -0.02em; line-height: 1; }
.xrow summary .x {
  font-weight: 300; font-size: 1.8rem; line-height: 1; color: var(--ink-45);
  transition: transform 0.3s var(--ease), color 0.2s;
}
.xrow[open] summary .x { transform: rotate(45deg); color: var(--red); }
.xrow[open] summary h3 { color: var(--red-deep); }
.xbody {
  padding: 0 0 2rem 3.5rem;
  max-width: 60rem;
}
@keyframes xfade { from { opacity: 0; transform: translateY(-6px); } }
.xrow[open] .xbody { animation: xfade 0.35s var(--ease); }
.xbody ul {
  list-style: none;
  columns: 2; column-gap: 3rem;
}
@media (max-width: 40rem) { .xbody ul { columns: 1; } .xbody { padding-left: 0; } }
.xbody li {
  padding: 0.55em 0; border-bottom: 1px solid var(--hairline);
  break-inside: avoid; color: var(--ink-70); font-size: 0.95rem;
}
.xbody li::before { content: "→ "; color: var(--red-deep); font-family: var(--mono); font-size: 0.8em; }

/* ---------- pull quotes ---------- */
.pull {
  display: grid; gap: 2rem;
}
@media (min-width: 60rem) { .pull { grid-template-columns: 8rem 1fr; } }
.pull .qmark {
  font-size: clamp(4rem, 8vw, 7rem); font-weight: 700; line-height: 0.6;
  color: var(--red); user-select: none;
}
.pull blockquote p {
  font-size: clamp(1.25rem, 2.6vw, 2.1rem);
  font-weight: 500; line-height: 1.35; letter-spacing: -0.015em;
  text-wrap: pretty; max-width: 34em;
}
.pull cite {
  display: block; margin-top: 1.5rem; font-style: normal;
  font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--ink-70);
}
.sec--ink .pull cite { color: rgba(250, 248, 244, 0.7); }
.pull cite::before { content: "// "; color: var(--red); }

/* ---------- statement (inverted band) ---------- */
.statement h2 { max-width: 16ch; }
.statement .lede { margin-top: 2rem; color: rgba(250, 248, 244, 0.78); }
.statement .display--lg em { font-style: normal; color: var(--red); }

/* ---------- stamps (small-biz one-liners) ---------- */
.stamps { display: flex; flex-wrap: wrap; gap: clamp(0.8rem, 2vw, 1.5rem); }
.stamps span {
  font-family: var(--mono); font-size: clamp(0.75rem, 1.4vw, 1rem);
  letter-spacing: 0.1em; text-transform: uppercase;
  border: 2px solid var(--red); color: var(--red-deep);
  padding: 0.7em 1.1em; border-radius: 999px;
  transform: rotate(var(--r, 0deg));
  transition: transform 0.3s var(--ease), background 0.2s, color 0.2s;
}
.stamps span:hover { transform: rotate(0deg) scale(1.06); background: var(--red); color: var(--paper); }
.sec--ink .stamps span { color: var(--red); }
.sec--ink .stamps span:hover { color: var(--ink); }

/* ---------- tag wall (industries) ---------- */
.wall { display: flex; flex-wrap: wrap; gap: 0.6rem 0; align-items: baseline; max-width: 72rem; }
.wall span {
  font-weight: 700; text-transform: uppercase; letter-spacing: -0.02em;
  font-size: clamp(1.4rem, 3.6vw, 3rem); line-height: 1.15;
  transition: color 0.2s;
}
.wall span:hover { color: var(--red-deep); }
.wall .sep { color: var(--red); font-family: var(--mono); font-weight: 400; font-size: 0.6em; padding-inline: 0.9em; }

/* ---------- spec columns (lists of services) ---------- */
.spec-cols { display: grid; gap: 2.5rem; }
@media (min-width: 48rem) { .spec-cols { grid-template-columns: repeat(auto-fit, minmax(16rem, 1fr)); } }
.spec-col .tag { display: block; padding-bottom: 0.9rem; border-bottom: 1px solid var(--hairline); margin-bottom: 0.4rem; }
.sec--ink .spec-col .tag { border-bottom-color: var(--hairline-inv); }
.spec-col ul { list-style: none; }
.spec-col li {
  padding: 0.6em 0; border-bottom: 1px solid var(--hairline);
  font-size: 0.98rem; color: var(--ink-70);
  display: flex; justify-content: space-between; gap: 1rem;
}
.sec--ink .spec-col li { border-bottom-color: var(--hairline-inv); color: rgba(250, 248, 244, 0.8); }
.spec-col li .i { font-family: var(--mono); font-size: 0.625rem; letter-spacing: 0.1em; color: var(--ink-45); align-self: center; }
.sec--ink .spec-col li .i { color: rgba(250, 248, 244, 0.45); }

/* ---------- about: figure + manifesto ---------- */
.fig-frame { position: relative; display: inline-block; }
.fig-frame img { filter: grayscale(1) contrast(1.05); transition: filter 0.7s var(--ease) 0.15s; }
/* top corners live on <picture>'s pseudos: .fig-frame::before must stay free
   for the spec-mode annotation chip (same pseudo, higher-specificity rule) */
.fig-frame picture::before, .fig-frame picture::after,
.fig-frame .corner::before, .fig-frame .corner::after {
  content: ""; position: absolute; width: 1.4rem; height: 1.4rem;
  border: 2px solid var(--red);
  transition: transform 0.4s var(--ease);
}
.fig-frame picture::before { top: -0.5rem; left: -0.5rem; border-right: 0; border-bottom: 0; }
.fig-frame picture::after { top: -0.5rem; right: -0.5rem; border-left: 0; border-bottom: 0; }
.fig-frame .corner::before { bottom: -0.5rem; left: -0.5rem; border-right: 0; border-top: 0; }
.fig-frame .corner::after { bottom: -0.5rem; right: -0.5rem; border-left: 0; border-top: 0; }

/* hover: corners lock on, a scanline sweeps, the photo develops into color */
.fig-frame:hover img { filter: grayscale(0) contrast(1); }
.fig-frame:hover picture::before { transform: translate(0.45rem, 0.45rem); }
.fig-frame:hover picture::after { transform: translate(-0.45rem, 0.45rem); }
.fig-frame:hover .corner::before { transform: translate(0.45rem, -0.45rem); }
.fig-frame:hover .corner::after { transform: translate(-0.45rem, -0.45rem); }

.fig-frame .scan {
  position: absolute; inset: 0; overflow: hidden; pointer-events: none;
  z-index: 1; /* the filtered img forms a stacking context; lift the scan layer above it */
}
.fig-frame .scan::before {
  content: ""; position: absolute; left: 0; right: 0; top: 0; height: 22%;
  background: linear-gradient(180deg,
    transparent,
    rgba(232, 56, 13, 0.25) 42%,
    rgba(232, 56, 13, 0.85) 50%,
    rgba(232, 56, 13, 0.25) 58%,
    transparent);
  transform: translateY(-120%);
  opacity: 0;
}
.fig-frame:hover .scan::before { animation: photo-scan 0.9s var(--ease); }
@keyframes photo-scan {
  from { transform: translateY(-120%); opacity: 1; }
  to { transform: translateY(580%); opacity: 1; }
}

/* red mark top-right, same as the logo; blinks like a REC light mid-scan */
.fig-frame .scan::after {
  content: ""; position: absolute; top: 0.8rem; right: 0.8rem;
  width: 0.55rem; height: 0.55rem; background: var(--red);
}
.fig-frame:hover .scan::after { animation: rec-blink 0.45s steps(1) 2; }
@keyframes rec-blink { 50% { opacity: 0; } }

/* same character count as "FIG.01" so the mono caption never reflows on hover */
figure:hover .fig-cap::before { content: "SCN.01 · "; }
.fig-cap {
  margin-top: 1.4rem; font-family: var(--mono); font-size: 0.6875rem;
  letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-70);
}
.fig-cap::before { content: "FIG.01 · "; color: var(--red-deep); }

.about-grid { display: grid; gap: clamp(2.5rem, 6vw, 6rem); align-items: start; }
@media (min-width: 60rem) { .about-grid { grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); } }

.manifesto { list-style: none; counter-reset: b; max-width: 56rem; }
.manifesto li span { text-wrap: balance; }
.manifesto li {
  counter-increment: b;
  font-size: clamp(1.4rem, 3.2vw, 2.7rem);
  font-weight: 600; letter-spacing: -0.02em; line-height: 1.2;
  padding: clamp(0.9rem, 2.5vh, 1.5rem) 0;
  border-bottom: 1px solid var(--hairline-inv);
  display: flex; gap: 1.25rem; align-items: baseline;
}
.manifesto li::before {
  content: "B/0" counter(b);
  font-family: var(--mono); font-weight: 400; font-size: 0.6875rem;
  letter-spacing: 0.14em; color: var(--red); flex-shrink: 0;
}
.manifesto li em { font-style: normal; color: var(--red); }

/* vertical margin annotation on wide screens */
.margin-note {
  position: absolute;
  top: 50%;
  right: var(--gutter);
  transform: translateY(-50%);
  writing-mode: vertical-rl;
  font-family: var(--mono);
  font-size: 0.625rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: rgba(250, 248, 244, 0.45);
  display: none;
}
.margin-note b { font-weight: 400; color: var(--red); }
@media (min-width: 70rem) { .margin-note { display: block; } }

.faves { display: flex; flex-wrap: wrap; gap: 0.7rem 1rem; align-items: baseline; }
.faves span {
  font-weight: 700; text-transform: uppercase;
  font-size: clamp(1.6rem, 4.5vw, 3.6rem); letter-spacing: -0.02em; line-height: 1.1;
}
.faves span:nth-child(even) { color: transparent; -webkit-text-stroke: 1.5px var(--ink); }
.faves .note { font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--red-deep); -webkit-text-stroke: 0; font-weight: 400;}

/* ---------- big questions (agency page) ---------- */
.qs { list-style: none; counter-reset: q; max-width: 60rem; }
.qs li {
  counter-increment: q;
  display: flex; gap: 1.25rem; align-items: baseline;
  font-size: clamp(1.3rem, 3vw, 2.4rem); font-weight: 600; letter-spacing: -0.02em; line-height: 1.25;
  padding: clamp(0.9rem, 2.5vh, 1.4rem) 0; border-bottom: 1px solid var(--hairline);
}
.qs li::before {
  content: "Q/0" counter(q);
  font-family: var(--mono); font-weight: 400; font-size: 0.6875rem;
  letter-spacing: 0.14em; color: var(--red-deep); flex-shrink: 0;
}
.qs-answer {
  margin-top: 2.5rem;
  font-size: clamp(1.5rem, 3.6vw, 3rem); font-weight: 700; text-transform: uppercase;
  letter-spacing: -0.02em; line-height: 1.05;
}
.qs-answer em { font-style: normal; color: var(--red); }

/* ---------- contact ---------- */
.contact-grid { display: grid; gap: clamp(2.5rem, 6vw, 6rem); }
@media (min-width: 60rem) { .contact-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); } }

.contact-form { display: grid; gap: 1.8rem; }
.field { display: grid; gap: 0.4rem; }
.field label {
  font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.14em;
  text-transform: uppercase; color: rgba(250, 248, 244, 0.7);
}
.field label .opt { color: rgba(250, 248, 244, 0.4); }
.field input, .field textarea {
  font: inherit; color: var(--paper);
  background: transparent; border: 0; border-bottom: 1px solid var(--hairline-inv);
  padding: 0.55em 0; border-radius: 0;
  transition: border-color 0.2s;
}
.field input:focus, .field textarea:focus {
  outline: none; border-bottom: 2px solid var(--red); margin-bottom: -1px;
}
.field textarea { resize: vertical; min-height: 7rem; }
/* honeypot: hidden from humans, visible to bots */
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }

.form-status { font-family: var(--mono); font-size: 0.75rem; letter-spacing: 0.1em; text-transform: uppercase; min-height: 1.2em; }
.form-status.err { color: var(--red); }
.form-status.ok { color: var(--paper); }

.form-ok {
  display: grid; gap: 1rem; align-content: center;
  border: 1px dashed var(--red); padding: clamp(2rem, 5vw, 3.5rem);
}
.form-ok[hidden] { display: none; }
.form-ok .display--sm em { font-style: normal; color: var(--red); }

.contact-aside { display: flex; flex-direction: column; gap: 2rem; }
.email-link {
  font-weight: 700; text-transform: lowercase; letter-spacing: -0.02em;
  font-size: clamp(1.5rem, 3.4vw, 2.8rem); line-height: 1.1;
  text-decoration: none; align-self: start; position: relative;
}
.email-link::after {
  content: ""; position: absolute; left: 0; bottom: -0.08em; height: 3px; width: 100%;
  background: var(--red); transform: scaleX(0); transform-origin: left;
  transition: transform 0.35s var(--ease);
}
.email-link:hover::after { transform: scaleX(1); }

/* ---------- footer ---------- */
.site-footer {
  background: var(--ink); color: var(--paper);
  padding: clamp(2.5rem, 6vh, 4rem) var(--gutter) 2rem;
  border-top: 1px solid var(--hairline-inv);
}
.footer-grid { display: grid; gap: 2rem; }
@media (min-width: 48rem) { .footer-grid { grid-template-columns: 1fr auto; align-items: end; } }
.footer-brand { font-size: clamp(2.4rem, 8vw, 6rem); font-weight: 700; text-transform: uppercase; letter-spacing: -0.03em; line-height: 0.95; }
.footer-brand .outline-text { color: transparent; -webkit-text-stroke: 1.5px var(--red); }
.footer-meta {
  display: grid; gap: 0.5rem; justify-items: start;
  font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.1em;
  text-transform: uppercase; color: rgba(250, 248, 244, 0.6);
}
@media (min-width: 48rem) { .footer-meta { justify-items: end; text-align: right; } }
.footer-meta a { color: inherit; text-decoration: underline; text-underline-offset: 3px; }
.footer-meta a:hover { color: var(--red); }
.footer-legal {
  margin-top: 2.5rem; padding-top: 1.25rem; border-top: 1px solid var(--hairline-inv);
  display: flex; flex-wrap: wrap; gap: 0.8rem 2rem; justify-content: space-between;
  font-family: var(--mono); font-size: 0.625rem; letter-spacing: 0.1em;
  text-transform: uppercase; color: rgba(250, 248, 244, 0.5);
}
.footer-legal .love { color: var(--red); }

/* ============================================================
   SPEC MODE: the site x-rays itself
   ============================================================ */

/* column overlay (12 cols, injected by JS) */
.spec-grid {
  position: fixed; inset: 0; z-index: 90; pointer-events: none;
  display: none; gap: 0; padding-inline: var(--gutter);
}
.spec-mode .spec-grid { display: flex; }
.spec-grid i { flex: 1; border-inline: 1px dashed rgba(232, 56, 13, 0.22); margin-inline: -1px; }
@media (max-width: 47.9rem) { .spec-grid i:nth-child(n+5) { display: none; } }

/* baseline grid */
.spec-mode body::before {
  content: ""; position: fixed; inset: 0; z-index: 89; pointer-events: none;
  background: repeating-linear-gradient(
    to bottom,
    transparent 0,
    transparent calc(var(--baseline) - 1px),
    rgba(232, 56, 13, 0.14) calc(var(--baseline) - 1px),
    rgba(232, 56, 13, 0.14) var(--baseline)
  );
}

/* annotated elements */
.spec-mode [data-spec] { outline: 1px dashed rgba(232, 56, 13, 0.75); outline-offset: 3px; position: relative; }
.spec-mode [data-spec]::before {
  content: attr(data-spec-label);
  position: absolute; top: 0; left: 0; z-index: 95;
  background: var(--red); color: #fff;
  font-family: var(--mono); font-size: 0.5625rem; font-weight: 400;
  letter-spacing: 0.08em; text-transform: uppercase;
  line-height: 1; padding: 0.45em 0.6em;
  white-space: nowrap; pointer-events: none;
  -webkit-text-stroke: 0; text-stroke: 0;
}

/* HUD readout */
.spec-hud {
  position: fixed; left: var(--gutter); bottom: max(1rem, env(safe-area-inset-bottom)); z-index: 210;
  display: none; gap: 1.5em;
  pointer-events: none;
  background: var(--ink); color: var(--paper);
  border: 1px solid var(--red);
  font-family: var(--mono); font-size: 0.625rem; letter-spacing: 0.1em;
  padding: 0.6em 1em; text-transform: uppercase;
}
.spec-mode .spec-hud { display: inline-flex; }
.spec-hud b { font-weight: 400; color: var(--red); }

/* crosshair cursor readout in spec mode */
.spec-cursor {
  position: fixed; top: 0; left: 0; z-index: 220; pointer-events: none;
  display: none;
  font-family: var(--mono); font-size: 0.5625rem; letter-spacing: 0.08em;
  color: var(--red);
  transform: translate(var(--x), var(--y));
  transition: transform 0.1s ease-out;
}
/* hairline reticle with an open center: the native cursor tip sits in the gap */
.spec-cursor::before, .spec-cursor::after { content: ""; position: absolute; }
.spec-cursor::before {
  width: 28px; height: 1px; left: -14px; top: 0;
  background: linear-gradient(90deg, var(--red) 0 9px, transparent 9px 19px, var(--red) 19px 28px);
}
.spec-cursor::after {
  width: 1px; height: 28px; left: 0; top: -14px;
  background: linear-gradient(180deg, var(--red) 0 9px, transparent 9px 19px, var(--red) 19px 28px);
}
.spec-cursor span { position: absolute; top: 12px; left: 16px; white-space: nowrap; background: var(--paper); padding: 2px 4px; }
@media (hover: hover) and (pointer: fine) { .spec-mode .spec-cursor { display: block; } }

/* ---------- scroll reveals ---------- */
.js .rv { opacity: 0; transform: translateY(26px); transition: opacity 0.7s var(--ease), transform 0.7s var(--ease); transition-delay: calc(var(--i, 0) * 80ms); }
.js .rv.in { opacity: 1; transform: none; }

/* rule that draws itself */
.js .rv.rule { transform: scaleX(0); transform-origin: left; }
.js .rv.rule.in { transform: scaleX(1); }

/* ---------- reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
  .js .rv, .js .hero-title .kin { opacity: 1; transform: none; }
  .marquee { white-space: normal; }
  .js .marquee-track { animation: none; }
  .marquee-track { flex-wrap: wrap; gap: 1rem 2rem; padding-inline: var(--gutter); }
  .marquee-track [aria-hidden="true"] { display: none; }
}

/* ---------- print: the spec sheet prints clean ---------- */
@media print {
  .site-header, .spec-toggle, .spec-hud, .spec-grid, .menu-overlay, .hero-scroll { display: none !important; }
  body { background: #fff; color: #000; }
  .sec--ink, .site-footer, .marquee { background: #fff !important; color: #000 !important; }
}